Enhancing User Experience for a Specialty Equipment Retailer

Mower Corner, a leading specialist in lawn care and outdoor power equipment in Colac, Victoria, partnered with Zack Design to revitalize their digital presence. Our comprehensive redesign focused on improving accessibility, enhancing the mobile experience, and implementing modern security standards to better showcase their extensive product range.

About Mower Corner

Mower Corner provides high-quality outdoor power equipment including:

• Premium lawn mowers (push, self-propelled, and electric)
• Professional-grade ride-on and zero turn mowers
• Chainsaws for all cutting needs
• Brush cutters and whipper snippers for edge trimming
• Powerful leaf blowers and vacuums
• Hedge trimmers and garden maintenance equipment

They represent trusted brands including Stihl, Toro, Victa, Cox Mowers, Cub Cadet, Rover, and other industry leaders. Beyond sales, Mower Corner offers expert repairs and servicing for all makes and models, with convenient pickup and delivery throughout the Western District.

Strategic Improvements Delivered

Our redesign addressed several critical business needs:

• Streamlined access to contact information, making it easier for customers to reach out
• Mobile-first responsive design using Bootstrap framework to serve the growing mobile user base
• Enhanced security with SSL implementation, building customer trust and improving search rankings
• Modern visual elements and iconography to create a more engaging user interface
• Optimized page load speed to reduce bounce rates on all devices
• Improved product categorization to help customers quickly find what they need
• Clear presentation of servicing capabilities and maintenance options

The results were impressive - Mower Corner experienced a measurable increase in conversion rates, leading to more sales and customer inquiries. Their team can now better showcase their extensive product lineup and highlight their expert servicing capabilities.

This project demonstrates how strategic web design improvements can directly impact bottom-line business results even for specialty retailers in the outdoor power equipment market. By creating a website that authentically represents Mower Corner’s professional expertise and product quality, we’ve helped strengthen their position as a trusted provider in the Western District region.