Software Engineering Excellence

Featured Client Websites:

AC Service & Parts (acparts.com.au)

AC Service & Parts is a specialized agricultural machinery and parts supplier operating throughout Australia since 2004. Led by Anthony Campbell, who brings extensive experience in hydraulic machinery maintenance, they provide quality parts for slurry tanks, Pearson equipment, vacuum pumps, and various farm machinery. Their comprehensive inventory and deep product knowledge make them a trusted partner for farmers and agricultural businesses nationwide. Our recent updates enhanced their product catalog functionality while maintaining the informational aspects of their website.

Superior Shavings (superiorshavings.com.au) & Breeder’s Choice (breederschoice.com.au)

Superior Shavings is a privately owned Australian business established in 2002, specializing in premium kiln-dried pine woodshavings for equine, poultry, and small animal bedding. Their strategically located facility in Tumut, NSW at the foothills of the Snowy Mountains ensures exceptional product quality through a direct-from-mill process. Their products feature superior absorbency (8-13% moisture content), are 100% natural and chemical-free, and undergo advanced screening and dust extraction processes. With Australia-wide distribution, they’ve established themselves as the preferred bedding choice for animal owners nationwide.

We also updated their sister site, Breeder’s Choice (breederschoice.com.au), which has been operating in Colac, Victoria since 1994. Breeder’s Choice specializes in high-quality kiln-dried pine woodshavings for animal bedding, with a focus on the poultry, equine, and cattle industries. Their product undergoes a thorough screening process to remove smaller flakes and sawdust, ensuring optimal absorbency with a moisture content of 8-12%. The company has built a reputation for clean, hygienic, and all-natural bedding solutions distributed to stockists throughout Australia.

Mower Corner (mowercorner.com.au)

Mower Corner is a premier provider of outdoor power equipment in Colac, Victoria. They specialize in a comprehensive range of lawn care and garden equipment including lawn mowers, ride-on mowers, zero turn mowers, chainsaws, brush cutters, and leaf blowers. Working with trusted brands like Stihl, Toro, Victa, and Cub Cadet, they offer both sales and expert servicing, with factory-trained technicians ensuring all equipment runs at peak performance. Their convenient pickup and delivery service throughout the Western District makes them a preferred choice for both professional landscapers and homeowners.

Key Improvements Implemented:

The recent updates across these websites included a range of enhancements:

• SEO and Accessibility Improvements: Comprehensive updates to improve search engine rankings and ensure the websites are accessible to all users.
• Visual Styling Improvements: Modernized the look and feel of the sites with updated styling, typography, and imagery.
• Responsive Design Optimization: Enhanced mobile experience to better serve customers on all devices.
• Content Refinement: Carefully rewrote website copy to highlight each business’s unique strengths and offerings.
• Improved Navigation: Restructured website navigation for better usability and information architecture.
• Enhanced Contact Options: Made it easier for customers to reach out and engage with each business.
• Performance Optimization: Improved page load speeds and overall site performance.
• Product Catalog Enhancements: For AC Parts, improved the display and organization of their extensive product information.
• Brand Consistency: For Superior Shavings and Breeder’s Choice, ensured visual and messaging consistency across sister sites while maintaining each brand’s unique identity.

These improvements have provided a more polished, professional, and effective online presence for our clients, helping them better serve their customers and grow their businesses. If your website could benefit from similar enhancements, feel free to contact us.

About Mower Corner

Mower Corner provides high-quality outdoor power equipment including:

• Premium lawn mowers (push, self-propelled, and electric)
• Professional-grade ride-on and zero turn mowers
• Chainsaws for all cutting needs
• Brush cutters and whipper snippers for edge trimming
• Powerful leaf blowers and vacuums
• Hedge trimmers and garden maintenance equipment

They represent trusted brands including Stihl, Toro, Victa, Cox Mowers, Cub Cadet, Rover, and other industry leaders. Beyond sales, Mower Corner offers expert repairs and servicing for all makes and models, with convenient pickup and delivery throughout the Western District.

Strategic Improvements Delivered

Our redesign addressed several critical business needs:

• Streamlined access to contact information, making it easier for customers to reach out
• Mobile-first responsive design using Bootstrap framework to serve the growing mobile user base
• Enhanced security with SSL implementation, building customer trust and improving search rankings
• Modern visual elements and iconography to create a more engaging user interface
• Optimized page load speed to reduce bounce rates on all devices
• Improved product categorization to help customers quickly find what they need
• Clear presentation of servicing capabilities and maintenance options

The results were impressive - Mower Corner experienced a measurable increase in conversion rates, leading to more sales and customer inquiries. Their team can now better showcase their extensive product lineup and highlight their expert servicing capabilities.

This project demonstrates how strategic web design improvements can directly impact bottom-line business results even for specialty retailers in the outdoor power equipment market. By creating a website that authentically represents Mower Corner’s professional expertise and product quality, we’ve helped strengthen their position as a trusted provider in the Western District region.

Strategic Design Approach for Breeder’s Choice

Our comprehensive redesign for Breeder’s Choice included:

• Immersive parallax scrolling effects to create visual depth and engagement
• Responsive Bootstrap framework ensuring perfect display across all devices
• Content management system integration for easy client updates
• Professional iconography using Font Awesome to enhance visual communication
• SEO optimization for improved search engine visibility

The result is a visually stunning, performance-optimized website that effectively communicates the Breeder’s Choice brand values while driving customer engagement and conversions.

Superior Shavings Website Enhancement

For Superior Shavings, another leader in the premium animal bedding space, we developed a clean, informative website that highlights their unique product benefits:

• Focused user experience design showcasing key product features (superior absorbency, natural composition, and advanced screening)
• Implementation of an interactive stockist finder to help customers locate products
• Mobile-optimized interface ensuring seamless browsing on all devices
• Strategic content organization emphasizing their unique selling propositions
• High-quality imagery displaying product applications for various animal types

The Superior Shavings website serves as both an effective marketing tool and an educational resource for customers seeking premium animal bedding solutions. By clearly communicating the company’s strategic advantages—including their direct-from-mill production process and Australia-wide distribution—we’ve helped strengthen their market position across the equine, poultry, and small animal sectors.

Both projects demonstrate our ability to create tailored digital solutions for specialized industries, combining aesthetics with functionality to deliver measurable business results.